What started with Bill Jordan, a few ideas and a love for the outdoors became something bigger than anyone could have imagined.

For 40 years, Realtree has been built by people. Family. Friends. Employees. Hunters. Partners. And generations of outdoorsmen and women who believed in the same way of life.

This documentary goes back to the beginning. The early days, the risks, the long nights, the hunts, the friendships and the people who helped Bill turn a dream into a brand recognized around the world.

There have been a lot of patterns, products, milestones and unforgettable hunts along the way. But the real story of Realtree has always been the people behind it, the memories made together and a shared love for the outdoors.

This is the story of our first 40 years. The people who built it. The moments that shaped it. The traditions passed down. And the legacy we’re proud to carry forward.

The first 40 years gave us a lot to look back on. We’re even more excited about what the next 40 will bring.